Disney just reported for Tomorrowland with $725K from its limited run in what they’ve been calling 701 “premium/palace locations” (which means IMAX and PLF screens) with a nice $1,077 per screen average. Had they played the film on a greater number of screens — in the 2,500 to 3,000 range — they would have ended up with a nice Thursday preview in the millions of dollars. But they didn’t. So the if-they-had scenarios ($2.7M to $3.2M is being tossed around) didn’t happen.
